Saturday, July 28, 2012

Optometry: Meeting the Needs of Our Patients

Saw this in a newsletter I received from Dr. Mike Cohen:  

"A clear conclusion of the report was that no optometrist who relies on optical sales for 50% of gross revenue can afford to remain complacent. .... ECPs, who depend on the sale of optical products, “Will need to change their behavior in order to survive - while continuing to provide the same personalized service that has won them loyalty up to this point…the independent optometrist must act or be left behind.”

Check out http://www.bain.com/publications/articles/the-future-of-independent-optometry.aspx#.T_w-tFq7V88.email

This report shows how important it is to instill loyalty in your patients and to make sure your optical is very competitive. ... That means making the private optometry office the place to go for personal eye and vision care services. While maintaining competitive pricing on all materials is essential, another option may be to attract the high end optical business as well.

Can one office do that? I don't know...but it'd be interesting to find one to see how they do it.

Secondly, this report suggests that loyalty is driven by service. Offering several specialty services will not only serve your patients well but will probably offer the most growth for your office in the long term.

Developing a reputation as the place to go for hard to fit contact lenses (keratoconus, cosmetic lenses (artificial pupils), shells for enucleated eyes, etc), low vision/vision rehabilitative services, myopia control (reverse orthoK, VT, multifocal lenses), medical eye care and all the things we do in pediatrics and optometric vision therapy.

Read the report. Decide what you need to do to improve services for your patients.

Your feedback is always welcome. DM


Wednesday, July 25, 2012

For a few, 3-D effects are not so special: Projection technique uncovers vision problems, even makes some people sick

When Shannon Wyatt, 28, went to see "Avatar" in 3-D last winter, everyone around her marveled that they felt as if they were swimming with jellyfish-like creatures on the planet Pandora. Wyatt only felt dizzy and got a headache.....

Comments: This story ran in the Washington Post some time ago....but I don't recall seeing it at that time. What is interesting, is that the ophthalmologist who was interviewed basically said, "No big deal if you get headaches, eye strain, nausea, etc while viewing 3D. If that happens you do not have to rush to the doctor. Just don't see 3D movies". Optometry, on the other hand,  by using optometric vision therapy gave the patient the visual abilities so that she could enjoy the 3D experience.

Ophthalmology the profession of NO. Don't do it!

Optometry the profession of YES! We can help you improve your quality of life..

You choose which profession offers you options.....


BTW: The patient described in this article was my patient. As is noted in the article, she was so thrilled that she could actually enjoy a 3D movie after a program of optometric vision therapy, that in the middle of the movie, she sent me a text message. This text message basically said, "I can watch a 3D movie without getting sick, seeing double, or experiencing eyestrain. I can now enjoy the 3D experience!" . DM

Tuesday, July 24, 2012

he Unconventional Optometrist: Optometry in NASA Space Medicine

The Unconventional Optometrist: Optometry in NASA Space Medicine

....not everyone can be an optometrist and an astronaut like Dr. Lawrence DeLucas - as cool as it may be –  but you could follow the footsteps of Dr. C. Robert Gibson or Dr. Keith Manuel and become a NASA Space Medicine consultant working in their optometry clinic at the Johnson Space Center in Houston, TX...

Comment: Dr. Larry DeLucas is a former Illinois College of Optometry Board of Trustees member. Read more by clicking the title above. DM