Monday, September 24, 2012

The Future is Already Past: DIY refractions: Disruptive innovation that affects science, people and the economy

Dr. Geoffrey Goodfellow (soon to be president of the Illinois Optometric Association) and I recently wrote a column on Do It Yourself refractions: Disruptive innovation that affects science, people and the economy for the American Optometric Association News.In this article we discussed the future of refractive care where you would do your own refractions and then pick up your new glasses from a kiosk at the mall when the 3D printer finishes making them for you. Well, maybe the future is actually closer than what we thought...

RiteAid has this in its stores now...
You still need a prescription written by a doctor, but this will take various measurements you need before you can order a frame, show you varous frames, and then will let you use your credit card to buy them.

We know from research that the Internet mail order glasses you buy tend to have many problems associate with quality and accuracy (Safety and compliance of prescription spectacles ordered by the public via the Internet. Nearly half of prescription spectacles delivered directly by online vendors did not meet either the optical requirements of the patient's visual needs or the physical requirements for the patient's safety.).

I may be a skeptical consumer (or a biased eye doctor), but somehow $59 for a frame and lenses seems too good to be true.  

 I wonder how these Rite Aid glasses would stand up to scrutiny? DM

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